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Predictive Analytics
B-20 Mobility Score
“A proprietary predictive analytic that identifies homeowners most likely to sell based on interest rate shifts, equity growth, and local market velocity.”
The B-20 Mobility Score is the core intelligence engine behind RealtorEdge AI. It analyzes public record data, mortgage rate cycles, and demographic shifts to provide a 1-100 score indicating a household's propensity to move within the next 6-12 months.
How it Works
- Equity Analysis: Calculates the "delta" between current market value and estimated mortgage balance.
- Rate Sensitivity: Tracks when a homeowner's fixed-rate term is nearing renewal in high-rate environments.
- Neighborhood Velocity: Measures the average tenure in a specific postal code.
Realtors use this score to focus their "farming" efforts on the top 10% of high-intent households, reducing marketing waste by up to 70%.
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